Susana Machado • February 28, 2018

Culture is a word that gets tossed around a lot in the technology industry. Giants like Facebook and Google credit their ability to attract highly-skilled employees to their culture, recruiting coordinators pen articles about how to decipher if a company’s culture fits with your own, and many younger companies hold all-hands brainstorming sessions to determine what they want their culture to be.

Fostering a culture of innovation is an important step for cities looking to bolster their economy with a healthy startup ecosystem, but it’s easier said than done. In this episode of On Call we talk with Gina Luna, CEO of Luna Strategies and Chairman of the Board for Houston Exponential (the city’s innovation initiative), about what it takes to build that culture and how startups can ensure their own success.

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